September 14, 2016 Response to: Kodak’s Downfall Wasn’t About Technology? Are you kidding me?! – Business Technology Consulting, Solutions, & Innovation
From Jon Liebertz
Kodak’s Downfall Wasn’t About Technology? Are you kidding me!
I’ve seen this article posted a few times around the social media sites from HBR (Harvard Business Review) titled, “Kodak’s Downfall Wasn’t About Technology”. Maybe the author was simply looking for clickbait. Maybe he honestly feels that Kodak’s downfall really did have something to do with film or the random family camera that every household had. That would explain his opening dialog. He writes, “Given that Kodak’s core business was selling film, it is not hard to see why the last few decades proved challenging.”
It wasn’t so much the article that concerned me, but the number of comments, likes, and thumbs up from people that clearly know little about the industry Kodak was in. Kodak was ONLY a film and camera company to you, the consumer. They could have stopped producing either decades ago, sold off their manufacturing segment, and it wouldn’t have mattered one bit. Why?
